Digital marketing and paid media, plus more of it.
Currently residing at Pink Squid, London.
A BSc (Hons) First Class Degree in Marketing has satisfied my yearn to understand the systems, behaviours, and cultures that drive the world which we live in
10+ years’ experience, two quarter-life crises, and one mission to make every pound of media spend actually mean something. Seriously, we do indeed have an existentialist, sociological, and psychological duty to recognise how media shapes behaviour and so identity. High stakes…
Because people don’t just care about what you offer – they care about what they align with and that connection comes with cultural responsibility. After all, we’re not just shaped by systems, we continuously recreate them through our choices - it’s all real-time.
Running it
Like trains running across the UK network, paid media relies on timing, coordination, and clear routes. One delay or misplaced signal can slow the whole journey right from awareness all the way to conversion.
I think data is the signalling system, budgets are the fuel, and creative is the carriage people actually want to step into.
Making it
Every lever and cog has to work in sync and when it all clicks, you’ve got a masterpiece of motion - strategic, imaginative, and unmistakably human.
Each campaign is an invention: part data, part daring idea, and part human imagination. Some unfold seamlessly; others are fuelled by toast, tea, and sheer determination. Either way, I move forward with purpose.
Believing it
That’s best suited to another channel, don’t you think? You know two of my favourite things so far, so I’m sure we’ll have something to natter about…